Annual Report 2001: Kajima corporation
Outline of the Next Three-Year Plan    
     
 
 

Basic Business Strategy
"To improve productivity and operational efficiency, and establish a cost-efficient organization, through fundamental reform of production and operational systems using information technology."

 
1.

Augment orders and profits through better marketing capability and stringent cost-cutting measures.
(1) Improve marketing capability
(2) Demonstrate technological excellence
(3) Boost cost-competitiveness

 
2.

Target renovation and housing.

 
3.

Provide environmental and engineering services.

 
4.

Diversify sources of income throughout the life cycle of a structure.
(1) Become more involved in the life-cycle engineering (LCE) field
(2) Develop new areas of business

 
5.

Focused and efficient R & D activities.

 
6.

Boost profitability of real estate operations.

 
7.

Enhance profitability of overseas operations.

 
8.

Improve group company synergies and consolidated profit.

 
9.

Strengthen the financial base.

 
 
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Message from Management

 

Domestic Operation:
Construction Business

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