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Growing global awareness means that the environment
is now a field that holds great potential for new business growth.
Kajima has made the environment a priority in its Next Three-Year
Plan, positioning the Group to become more active in the pursuit
of business in the environmental arena.
The Environment Division was established in October 2000. It draws
together all in-house environment-related technology and resources
in one section of the Company.
The specific areas Kajima is targeting within the broader context
of the environment are treatment of waste and its conversion to
a resource; water treatment; soil rehabilitation; and environmental
consulting. In addition to developing and improving Kajima's own
technology in each area, the Company actively seeks partners in
a range of industries in order to boost its sales in the environmental
field.
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Waste Treatment and Waste-to-Resource Conversion
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Forecasts by the Ministry of Economy, Trade and
Industry indicate that by 2010 the market for waste treatment
and recycling in Japan will be worth 22
trillion.
The Waste Environment Group in the Environment Division is the
focus of Kajima's push into the market, and in fiscal 2001, Kajima
was awarded projects worth 15
billion.
Kajima's key marketing strengths in waste treatment facilities
are its proprietary Hyper Clay construction method, its electronic
inspection system, and the technology incorporated in the construction
of roofed waste treatment facilities, for which increasing demand
is expected. Using these competencies, the Company will seek to
win business.
Kajima's proprietary technology in the area of conversion of organic
wastes to resources is known as Metakles (a high-temperature methane
fermentation system). Organic waste is broken down at high temperatures
to generate biogas, which is then used in power generation. Kajima
is marketing the technology to commercial facilities.
Another proprietary technology is in the area of recycled resources.
The Para-Eco Recycling System, Eco-Chart, and Eco-Pure Clay are
all products involving technologies that recycle substances such
as incinerator ash, or sludge from mains water. The products are
sold as environmentally friendly recycled construction materials.
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Soil Rehabilitation
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Rehabilitation of contaminated soil on former industrial
land is estimated by the Geo-Environmental Protection Center to
be worth 200
billion a year.
Kajima has established the Soil Environment Group in the Environment
Division to pursue business in this area. In fiscal 2001, Kajima
won approximately 11
billion of business.
Kajima enjoys several strengths in field of soil rehabilitation.
The Company's contamination survey technology allows it to conduct
artesian water surveys under any type of ground, to accurately
delineate the extent of contamination. Based on its engineering
capabilities, Kajima can suggest the most appropriate rehabilitation
method for given conditions. Finally, the Company possesses unique
rehabilitation technologies, including sequenced foaming and bio-treatment
methods, which enable it to deal with any contaminant.
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Water Treatment
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Kajima excels in the field of water treatment, backed
by its strong track record in mains water and sewerage facilities
for local government, and septic facilities in water areas. The
size of the current market is approximately 600
billion a year for mains and sewerage facilities, and 50
billion a year for septic facilities in the vicinity of water
areas such as rivers and lakes.
The Water Environment Group in the Environment Division works
in close contact with regional sales teams and focuses intensively
on marketing. In fiscal 2001, the Company won approximately 10
billion of business in the field.
To expand business in the area of water treatment, the Company
will leverage its strong track record and extensive water treatment
technology, including the NAM process, a sequencing batch activated
sludge method.
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Rooftop Gardens
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Rooftop gardens are seen as a countermeasure to
the "heat island" phenomenon that is becoming common
in urban centers. The Tokyo metropolitan government has enacted
legislation to require proposed new structures over a certain
size to include roof gardens. This move is expected to stimulate
the growing market.
Kajima has developed a product, "K-Soil," a lightweight
artificial potting soil for use in rooftop gardens. In combination
with the Company's other gardening technologies, it is the focus
of aggressive marketing.
Kajima has also perfected and is marketing the Green Square Eco-Curtain
Wall, a vertical garden technology for use on walls.
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